Resumen

GAGO GELADO, Rocío; SAAVEDRA LLAMAS, Marta  y  TAVAREZ PEREZ, Andy Damián. Spain’s first online talent contest as an innovative and interdisciplinary practice in Communications Studies during the pandemic. Rev. panam. comun. [online]. 2021, vol.3, n.1, pp.116-127.  Epub 17-Feb-2023. ISSN 2683-2208.  https://doi.org/10.21555/rpc.v0i1.2356.

Nebrija Medialab is a media platform with five laboratories: News, Radio, TV, Advertising and Design. The TV Lab produces audiovisual projects of information, fiction and entertainment for students to train their professional skills. With a PBL methodology, in 2018 Nebrija Talent Show was created, a talent contest where students work in front of and behind the camera. It is the students who, on the one hand, participate by demonstrating their art and, on the other, organise the show. Divided into teams, they attend to the phases of casting, script, presentation, direction, production, camera, sound, lighting, editing and, in collaboration with the Advertising and Design laboratories, promotion and management of social networks. Nebrija Talent experienced its third edition on 8 May 2020 and had to adapt to the situation imposed by COVID-19. It was held in telepresence format, becoming the first online talent show in Spain and promoting, in addition to the acquisition of professional skills, the creative and profitable integration of technologies and digital skills among students. The programme was broadcast simultaneously on BlackBoardUltra and YouTube and integrated the work of different degrees in the field of Communication and the Arts, representing a model of interdisciplinarity. This article explains the teaching practice and collects ad-hoc research on the learning outcomes achieved.

Palabras llave : talent show; professional competences; telepresence teaching; university laboratories; PBL; COVID-19.