Resumen

MACIP, Ricardo F.. "They no longer fear humans, truly": the culture of conservation, ecotourism hegemony, and environmental ideology regarding "the sea turtle" on the coast of Oaxaca. Relac. Estud. hist. soc. [online]. 2015, vol.36, n.143, pp.175-206. ISSN 2448-7554.

One of the most successful cases of environmental conservation and social participation in terms of discourse and propaganda is found in the ecotourism corridor of coastal Oaxaca. There, some 3,000 exploiters of sea turtle fishing and their families transited towards establishing a niche in the tourism and environmental services markets, in tandem with civil society organizations, which multiplied investment and employment opportunities related to sea turtle conservation. The article inquires into, and analyzes, this transformation process and the theoretical-political aspects of its orientation.

Palabras llave : Hegemony; Oaxaca; conservation; tertiarization; class.