Resumen

BALBINO, Jéfferson. The Representation of Feminine Empowerment in the Brazilian Teledramaturgy. La ventana [online]. 2021, vol.6, n.54, pp.326-361.  Epub 15-Jul-2021. ISSN 1405-9436.

Between 1979 and 1980 the series Malu Woman was aired on Globo TV, starring actress Regina Duarte. Created by director Daniel Filho, the series is a milestone in the history of brazilian teledramaturgy, given that it was a media work that had as its focus the barring of conservatism in our society bringing to the discussion center the new profile of brazilian women: independent and owner of herself. The series had the mission of discussing social issues that would come, especially, in the following decades, to become agenda in the feminist agenda as, for example, divorce, abortion, contraceptive methods, maternity, domestic violence, feminine homosexuality, menopause, prejudice against women unhappiness, infidelity, first menstruation... For this study we will use the DVD box, which contains nine episodes, from the series Malu Woman, launched by Globo Brands in 2006. In this chapter, we will study how there was representation of female emancipation through this television series. For that purpose, let us corroborate the theories of some historians with important feminist studies, among them: Raquel de Barros Miguel and Carmen Rial (2012), Maria Zilda Matos and Andrea Borelli (2012) and Carla Bassanezi Pinksy (2014).

Palabras llave : teledramaturgy; representation; female emancipation; society.

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