Resumen

KUSCHICK, Murilo. Brazilian elections 2008: an Internet point of view. Polis [online]. 2010, vol.6, n.2, pp.87-114. ISSN 2594-0686.

This article analyzes the 2008 municipal elections in Brazil, which appear as a preamble to the presidential election of 2010. It characterizes Brazilian democracy in terms of two elements, the competition model and the rules that the parties and their participating candidates must comply such as minimum economic support for political campaigns minimum and gratuitous use of television and radio broadcasting between the months of August and September, for the promotion of parties and their candidates. Also, it discusses the use of these grants and exemplifies the type of programs with which the parties seek to influence the voters decision, since Brazilian parties do not perform spots, they use the media time through programs. This allows appreciation of the different ways in which the communication mechanisms are used, aiming to the same goal: to persuade the voters.

Palabras llave : Brazil; elections; political marketing; internet.

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