Resumen

BRANDAO, Marco. A socio-technical review of Social Media in a university organization. Investig. bibl [online]. 2021, vol.35, n.86, pp.161-184.  Epub 01-Ago-2021. ISSN 2448-8321.  https://doi.org/10.22201/iibi.24488321xe.2021.86.58281.

This paper intends to define efficiency indicators for using Social Media (SM) in a university setting, as well as to provide theoretical-practical bases for future research that takes into consideration the increasing use of SM in management processes. It is a theoretical conceptual review of the socio-technical aspects of SM that is capable of subsidizing an evaluation methodology. It engages an applied approach, with exploratory and descriptive objectives, performing as such, a socio-technical analysis of SM, a study of university organizational guidelines for SM, an information flow analysis, and a proposal for efficiency indicators. This paper is part of a larger project entitled, “Information Flow through Social Media” which proposes as its main outcome an efficiency evaluation methodology for SM within university organizations.

Palabras llave : Social Media; Socio-Technical Analysis; Information Flow; Efficiency Indicators.