Resumen

FERNANDEZ IGNACIO, Samuel. Graphic marks and city branding in Spain: the case of A Coruña. Polít. cult. [online]. 2018, n.49, pp.67-92. ISSN 0188-7742.

Since the emergence of the nineteenth century urban planning, modern cities have been reshaped according to the territorial needs that arose from the economic activities led by the industrial and commercial bourgeoisie. The developments in international markets along with the relocation of most part of the industry and the cultural patterns embedded into the production of goods in advanced capitalist societies has driven the global phenomenon of corporate brands. In a competition with each other to attract investors, citizens and tourists, the cities, which have turned into a commodity, have redesigned their own identities by resorting to the brand-fetish. This article analyze the case of the Spanish city of A Coruña.

Palabras llave : A Coruña; graphic design; city branding; urban marketing; urban sociology.

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