Resumen

TROYO VEGA, Benjamín et al. Evaluation of the tourist service in gray whale watching: Baja California Sur, Mexico. Econ. soc. territ [online]. 2018, vol.18, n.58, pp.853-880. ISSN 2448-6183.  https://doi.org/10.22136/est20181246.

Whale watching is already an important economic activity for communities that have the resource. The present investigation evaluates the tourist service of the gray whale sighting in Puerto Adolfo Lopez Mateos and Guerrero Negro. The indicators that were used were quality of the tourist service, alternative tourist attractions, and the socioeconomic perception of the localities, by means of surveys. Visitors were satisfied with the tourist service, but it differs according to the locality. A series of recommendations are detailed to improve the service, enhance the scope of tourism, and generate greater economic benefits.

Palabras llave : tourist service; assessment; gray whale; socioeconomic; locality.