Resumen

FLORES-ROMERO, Beatriz  y  GONZALEZ-SANTOYO, Federico. Factors that Affect the Performance of MSMEs in Michoacán, Mexico: An Approach to the Forgotten Effects Theory. Rev. mex. econ. finanz [online]. 2019, vol.14, n.1, pp.95-112. ISSN 2448-6795.  https://doi.org/10.21919/remef.v14i1.361.

This research consists in discovering existing incidents between variables that reflect direct causality, as well as those that are not evident, which are fundamental for the adequate decision making in MSMEs. It is treated on the basis of Forgotten Effects Theory (FET), by Gil-Aluja (2005). The results obtained are associated with variables not taken into consideration in the initial analysis, these are the price of raw materials and corporate social responsibility; purchasing power of the population and professional ethics; political stability-use, energy efficiency and use of renewable energies; immigration-emigration and professional ethics; business innovation and ISO certification. The limitations presented are that the group of experts provide initial information not suitable for the analysis. The work presents originality of application of fuzzy logic in this type of companies, for Michoacán it had not been studied with FET. From the above it is concluded that the application of FET in the study of companies, provides information not provided of origin that is very valuable to strengthen the decision making and design and implementation of strategic business development plans.

Palabras llave : Forgotten effects; development and performance of business; Mexico; M11; D22; G41.