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Norteamérica
versión On-line ISSN 2448-7228versión impresa ISSN 1870-3550
Resumen
MEJIA-TREJO, Juan; SANCHEZ GUTIERREZ, José y PATINO-KARAM, Juan Pablo. Key Fail Factors as Innovation Strategies To Be Avoided: A Comparative Study between Mexican and American Social Impact Startup in COVID-19 Pandemic Times. Norteamérica [online]. 2022, vol.17, n.1, pp.217-264. Epub 22-Nov-2022. ISSN 2448-7228. https://doi.org/10.22201/cisan.24487228e.2022.1.512.
Purpose
This study determines the different combinations and levels of key failure factors (KFF) as the opposite of key success factors (KSF), between Mexican and American social impact startups (SIS) in COVID-19 pandemic times, as the source of innovation strategies.
Methodology
It is based on the KSF-SIS framework, an academic and empirical scale previously proved in 2021. The survey data was gathered from 100 Mexican/300 American CEOS-SIS in Jan-Jun-2021. Covariance-Based Structural Equation Modeling (CB-SEM) determined the model's reliability / validity to confirm the KSF, while Fuzzy set Qualitative Comparative (fsQCA) was used to get the KFF.
Results
The 6 factors implied in the KSF-SIS framework were considered: Entrepreneur Profile (EPR); Market Knowledge (MKK); Strategic Analysis (STA); Key Performance Indicators (KPI); Business Plan (BPL); and Value Proposition (VPN). The results showed 5 combinations of these factors that produce KFF for Mexican SIS and 2 combinations for American SIS as innovation strategies to be avoided.
Originality
CB-SEM is used as a reliability and validity tool to confirm the KSF framework to achieve several opposite conditions as KFF through fsQCA, determining necessary, sufficiency, coverage, and consistency of such a framework for Mexican/American SIS.
Palabras llave : key success factor, key fail factor, social impact startups, innovation strategy; CBA-SEM; fsQCA.