Objective:

This work analyzes the implications of opportunistic practices derived from information asymmetries in the honey market, as well as the role of Information Systems as a strategy to improve the distribution of information among agents.

Methodology:

Through the analysis of the literature in Business Economics, the importance of Information Systems to improve efficiency in the markets is identified.

Results:

The mechanisms to reduce opportunistic behaviors include the use of government regulations, and Information Systems. In the case of Mexican honey, there is government regulation NOM-004-SAG/GAN-2018, as well as some certifications and Denomination of Origin proposals. The development of differentiated market niches is proposed to boost the performance of the sector, where producers can compete based on reputation for quality and benefits, beyond price.

Limitations:

The findings are based on the literature review carried out; however, when facing a complex problem, having instruments developed in economic thinking enriches the discussion and encourages finding solutions from a multidisciplinary approach.

Conclusions:

Opportunistic behaviors reduce market efficiency and the ability to compete, so Information Systems can contribute to minimizing information asymmetries and generating benefits for economic agents.

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