Resumen

FURIO VITA, Dolores; SILVESTRE GARCIA, Laura  y  LOPEZ IZQUIERDO, M. Ángeles. ES-CENA: design of a gastronomic experience with videomapping in the restaurant La Sucursal (Valencia, Spain). Zincografía [online]. 2018, vol.2, n.3, pp.52-68.  Epub 09-Oct-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i3.43.

ES-CENA: Design of a gastronomic experience with videomapping, investigates the technological advances generated since the end of the 20th century that have become part of our domestic, work and social environment, constituting its reflection on gastronomic practices. One of our research objectives has been to unite two areas barely connected yet: gastronomy and videomapping, through the design of gastronomic experience. It is a proposal created in 2011 for ten people in the restaurant La Sucursal in Valencia, Spain. that sought to generate a user experience in which their emotional experience was the central axis, beyond expectations related to customer satisfaction and quality of service. The new audiovisual mapping technologies lead to territories that are little explored in the culinary field; the authors consider that this can open new horizons in the design of experiences and thus, through relational marketing, creating an experience that marks (participatory, innovative, open and plural).

Palabras llave : Design of experiences; videomapping; gastronomy; audiovisual art.