Resumen

VALDES, César Alonso; VALDEZ BORROEL, María del Socorro Gabriela  y  GUZMAN LECHUGA, Adolfo. The musical comedy and the graphic designer. Zincografía [online]. 2019, vol.3, n.6, pp.5-18.  Epub 18-Sep-2020. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v0i6.60.

The present work has as objective to know the results of the exploratory research [1] carried out to a population of students of the graphic design career in the city of Saltillo Coahuila during the year 2014. The study was oriented towards the perception that the students they have on the traditional graphic communication media through which the musical theater is disseminated with respect to advertising carried out on social networks. Therefore, the character of the present is of an expository nature. What are your criteria in relation to the graphic communication of comedy? Postures from which general observations of design are mentioned in this type of graphic communication. It also outlines a cultural relationship between musical comedy and the responsibility of the graphic designer.

Palabras llave : musical comedy; graphic communication; dissemination; perception; responsibility.