Resumen

SOLIS-SALAZAR, Sofía G.. Mexican Cinema, Media Coloniality, and Audiences of Women of Streaming Platforms: A Study Case in Aguascalientes. Rev. panam. comun. [online]. 2022, vol.4, n.1, pp.191-202.  Epub 27-Jun-2022. ISSN 2683-2208.  https://doi.org/10.21555/rpc.v4i1.2561.

This article makes a qualitative approach to the audiences of university women of cinema on digital platforms in the city of Aguascalientes. Its main purpose is to retrieve their appropriation of the visual narratives and to observe their perception of the current panorama of media coloniality and data colonization. This research inquiries about stereotypes, roles, and aspirational gender models represented in the cinematographic material, as well as the opening to a new political position as spectators and users of other forms of exhibition than in a film theatre.

Palabras llave : Decolonial turn data colonization Mexican cinema streaming platforms; Feminist Film Theory; audiences; gender.