Resumen

BUENROSTRO-PEREZ, Carolina. The Challenge to the Tepozteco: an age-old tradition opposite COVID-19. Alteridades [online]. 2023, vol.33, n.66, pp.85-97.  Epub 01-Dic-2023. ISSN 2448-850X.  https://doi.org/10.24275/locf1441.

The objective of this article is to present the reconfigurations that the tradition of the Reto al Tepozteco (Tepoztlán, Morelos) exhibited during the COVID-19 pandemic. For the analysis, the data obtained through field work carried out (in situ and digital) were used, as well as theoretical-methodological tools of cultural semiotics. The results show a significant change in this tradition’s transmission and dissemination during the pandemic in this town. The article concludes that social networks were digital tools that played an important role in safeguarding the Reto al Tepozteco during the Jornada Nacional de Sana Distancia. The contribution of this work consists in analyzing some effects of the pandemic, despite the mobility limitations imposed on researchers.

Palabras llave : intangible cultural heritage; semiosphere; memory of culture; social networks; digital tools.