Resumo

PEREZ-HERNANDEZ, Rosaura et al. Tobacco advertising and promotions: changes in reported exposure in a cohort of Mexican smokers. Salud pública Méx [online]. 2012, vol.54, n.3, pp.204-212. ISSN 0036-3634.

OBJECTIVE: To determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the General Tobacco Control Law of 2008. MATERIALS AND METHODS: Data were analyzed from a cohort of adult smokers from four Mexican cities who were surveyed in 2007 and 2008. GEE models were estimated for each indicator of advertising and promotion exposure. RESULTS: Increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). Noticing outdoor advertising decreased over this time (54.7 a 47.2%). CONCLUSIONS: Our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. There is a need to monitor compliance with marketing bans while working to make them comprehensive.

Palavras-chave : tobacco; advertising and promotion of tobacco products; public policy; Mexico.