Resumo

FERRO VIDAL, Luis Enrique. Ai' se ven: imagen y guadalupanismo otomí y chichimeca jonaz. Cuicuilco [online]. 2009, vol.16, n.45, pp.247-262. ISSN 0185-1659.

What is attempted in this work is to characterize to the virgin from Guadalupe like an aesthetic unit that it deciphers with more depth an íconos system that he/she explains and it expresses much more than the entirety of the work. See as an aesthetic unit and conformed by an íconos system it recreates us a world of images that you/ they leave the painting that you/ they energize and they offer a projection of a social life of the chichimeca jonaz in Guanajuato, as well as the ñäñhö of the half-deserted queretano. To reach the fixed goal it is necessary to establish that this cultural phenomenon will be analyzed from the theory of the complexities where the history, the myth and the iconography will spill in a hearth to build a narrative of the image guadalupana in the social life of these two indigenous towns.

Palavras-chave : Guadalupe virgen; image; earth; graphic speech; theory of the complexities; microescala; macroescala; system of icons.