Resumo

PEREZ DAMAZO, Ana Yely. Negative Campaigning in the 2000 and 2006 Mexican Elections. Rev. mex. cienc. polít. soc [online]. 2014, vol.59, n.222, pp.87-116. ISSN 0185-1918.

This article explores the nature of negative campaigns that were held in both 2000 and 2006 Mexican presidential elections. The purpose is to establish that the generalized use of negative campaigning concurs with the development of two unusual electoral processes: the transition of the State party into an opposition party (2000), and its consolidation as government (2006). Based on the theoretical claims of Shiv (1997), Lau (1999), and Finkel (1998), the author describes the development of negative campaigns in those elections that represented the starting point and the presumed consummation of the use of this kind of campaigns. With journals' documented records and the monitoring of TV spots of both elections it is established that the 2000 presidential election used negative campaigns based on decrying the official party, while the 2006 election resorted to negative TV spots.

Palavras-chave : elections; negative campaigns; spots; mass media; Mexico.