Resumo

VANEGAS DURAN, Claudia Marcela. Writings and fashion sections in Yucatan’s press: foreign fashion adherents’ refinement and aesthetical sensibility, 1840-1920. Estud. hist. mod. contemp. Mex [online]. 2020, n.59, pp.107-139.  Epub 21-Jan-2021. ISSN 0185-2620.  https://doi.org/10.22201/iih.24485004e.2020.59.70468.

The present article analyses an assortment of writings and fashion sections published by the Yucatan’s press since 1840 to 1920. These texts were a part of a didactical discourse aimed to encourage refinement and aesthetical sensibility among Yucatan’s people. The authors of these texts acted as cultural middlemen between European fashion and local customs by guiding readers in the multifarious and changing clothes and accessories offerings that began to be traded in local stores and workshops. The analyzed texts reveal how fashion was a way through which modern and civilized life got adopted, a fact that identify garments as a social and refinement distinction mark, particularly for elite groups or for those aspiring to become part of them.

Palavras-chave : cultural middlemen; press; Yucatán; fashion; adornments.