Resumo

SOROKINA, Tatiana  e  LEDESMA CUETO, Arturo. La tecnología y el webmarketing desde lo complejo. Argumentos (Méx.) [online]. 2011, vol.24, n.67, pp.39-63. ISSN 0187-5795.

This paper addresses the issue of the marketing as a complex phenomenon and its links with science and technology today. It is considered that both, science and technology, set the conditions for the development of marketing, and marketing itself demand the production of new wisdom in different areas of knowledge and urges the technical-technological innovations. This reflection is focused on the implementation of marketing in the hypertext open space, also examines commercial movements in the communication system known as social networks that inhabit internet.

Palavras-chave : complexity; marketing; science; technology; web; social media.

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