Resumo

FARRE COMA, Jordi. Comunicación de riesgo y espirales del miedo. Comun. soc [online]. 2005, n.3, pp.95-119. ISSN 0188-252X.

Risk Communication is an emergent field which arises within the necessity of researching what kind of information requires public opinion in circumstances of danger, crises or catastrophe. The formation of spirals of fear constitutes an unexplored front of social struggle for emancipation for both institutions and organizations as well as for the publics that shape their everyday lives around perceived risk, potential danger, and emotional fears in a growing media-saturated environment.

Palavras-chave : risk communication; fear; public opinion; communication media; risk society.