Resumo

TUFTE, Thomas. Soap operas y construcción de sentido: mediaciones y etnografía de la audiencia. Comun. soc [online]. 2007, n.8, pp.89-112. ISSN 0188-252X.

This paper addresses a particular issue that requires further reflection and conceptual clarification, which is how best to assess entertainment-education interventions. A theoretical-methodological approach to the analysis of audience sense-making is proposed, suggesting new ways of evaluating how E-E interventions influence their audience. The proposed approach will be informed by a case study using the Brazilian soap opera “A Rainha do Sucata” (“The rubbish queen”).

Palavras-chave : audience ethnography; entertainment-education; soap operas; communication for development; communication for social change.

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