Resumo

NAVARRO SIERRA, Nuria. From the orchestra to the new spaces for cinema: Online systems for film distribution. Comun. soc [online]. 2015, n.24, pp.187-214. ISSN 0188-252X.

It is proposed an exploratory study which examines the new online film distribution systems in Spain (IPTV, Smart TV and content portals) and the changes in the roles of the different sectors involved in the marketing. It will be shown that this is a model which seeks to adapt to the demand, increasingly diverse, of the spectator-user, which is still under construction.

Palavras-chave : Cinema; online distribution; IPTV; Smart TV; content portals.