Resumo

MEDOLA, Ana Silvia Lopes Davi  e  PEREIRA, Henrique da Silva. The Effect of Sense of Movement in Audiovisual Media: A Study on Kineticism as a Formant of Expression in Globo News’ Institutional Motion Sequence Intolerância. Comun. soc [online]. 2021, vol.18, e7921.  Epub 04-Out-2021. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2021.7921.

This paper analyzes the Brazilian cable television channel Globo News’ institutional motion sequence Intolerância. Israeli designer, Noma Bar, illustrated and directed Intolerância, which reveals in its discursive structures how the gaze of a Latin American country hegemonic media on the identity conflicts between West and East is aligned with Western powers. In the wake of Floch’s theoretical developments in plastic semiotics and Bergson’s postulations on the mechanism of the philosophy-centered filmmaking movement, this study aims to consider kineticism as a constitutive formant of visuality in audiovisual texts. The analyzed motion sequence is a notably exemplary object of establishing such hypothesis.

Palavras-chave : Audiovisual; semiotics; kineticism; Globo News; motion sequence.