Resumo

RUIZ-MORA, Isabel; RUIZ-MUNOZ, María-Jesús  e  ALVAREZ-NOBELL, Alejandro. Digital communication patterns of the main citizens movements in Malaga (Spain) over 2018-2019. Convergencia [online]. 2021, vol.28, e14303.  Epub 05-Mar-2021. ISSN 2448-5799.  https://doi.org/10.29101/crcs.v28i0.14303.

The objective of this work is to delve into the use of digital communication tools by citizens in Malaga to assert their claims. The methodology follows a content analysis of the social networks used by the platforms: Bosque Urbano Málaga, Defendamos Nuestro Horizonte and La Invisible. We analyze the content and activity developed on Facebook, Instagram, YouTube and Twitter (October 2018 - March 2019). To conclude, it is necessary to redesign the strategy followed in this context, improving the use of multimedia resources. We point out that citizens have found a new space to promote the debate and to transmit an alternative discourse.

Palavras-chave : communication; social media; citizenship; activism; Málaga..

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