Resumo

RODRIGUEZ-SUAREZ, Pedro Manuel; PICO-GONZALEZ, Beatriz  e  MENDEZ-RAMIREZ, Francisco Javier. Innovative capacity in the family business as an area of opportunity toward the development of Mexico. Econ. soc. territ [online]. 2013, vol.13, n.43, pp.779-794. ISSN 2448-6183.

Family businesses are the business sector 80% in Mexico, and connote the country's economic dynamism. The aim of this paper derived from a doctoral thesis research is to analyze the relationship between strategic flexibility as a feature role in family businesses, and innovative capacity as an area of ​​opportunity and its impact on development in Mexico, considering the innovative capacity as one of the most valuable intangible capital and entrepreneurialism as a way of life, from conception of the family business to its perpetuity in time.

Palavras-chave : family business; strategic flexibility; innovativeness.

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