Resumo

BOLANOS GORDILLO, Luis Fernando. La identidad gótica y la lógica de mercado en San Cristóbal de Las Casas, Chiapas. LiminaR [online]. 2012, vol.10, n.1, pp.89-103. ISSN 2007-8900.

Goths have something for music lovers, lovers, lovers of art, and they assume to be part of the most Freethought urban tribe. This article analyzes despite their critical positions to the family, the Government, religions or mass media as well as the development of a discourse of court autonomous and individualistic, the Gothic movement does not escape the logic of market and that there are certain types of products between clothing, accessories, make-up, books, discs, cinematography of terror, including circulating in the 'dark market' with the flag of alternatividad They homogeneizan their consumption behaviors. The analysis deals with how this movement of autonomous Court was transformed in a fashion which instituted certain kinds of ideas related to consumption patterns.

Palavras-chave : Gothic music; cultural industries; marketing; patterns of consumption.