Resumo

TEPOX-VIVAR, Ángeles  e  GONZALEZ-CABANAS, Alma Amalia. A NEW CHALLENGE FOR CHIAPAS’S COFFEE GROWERS. THE STRATEGY OF THE SMALL PRODUCERS’ SYMBO. LiminaR [online]. 2021, vol.19, n.1, pp.195-208.  Epub 02-Mar-2021. ISSN 2007-8900.  https://doi.org/10.29043/liminar.v19i1.815.

This article analyzes whether the Small Producers’ Symbol (SPP in its Spanish initials), is a method that helps to determine whether this coordinating mechanism is a better option for peasant participation in terms of capacity building and empowerment for peasant organizations. We based our work on a review of the literature, an analysis of the objectives and premises of the initiative as outlined on the SPP website and printed materials, as well as on fieldwork with SPP-accredited organizations in the Altos region of Chiapas. Theoretical discussion is based on contributions from various disciplines that study the interstices of globalization as a social process from multiple perspectives: economic, philosophical, consumption and marketing, social movements, and confidence building.

Palavras-chave : small producers; certification processes; coffee production; fair trade.