Resumo

PALERMO, Hernán M.; VENTRICI, Patricia  e  SANTARCIERI, Rocío. Techno-progressive neoliberalism and its alternatives: the case of Mercado Libre and the organization Transistemas. Culturales [online]. 2022, vol.10, e696.  Epub 17-Abr-2023. ISSN 2448-539X.  https://doi.org/10.22234/recu.20221001.e696.

This article aims to ascertain the meanings and values established in the corporate agenda of Mercado Libre, the leader in e-commerce in Latin America. Starting from a systematic survey of its appearances in the media and social networks, we address the meanings of inclusion and the imaginary of the future that it promotes as a technology-intensive company. The techno-inclusive agenda proposed by techno- progressive neoliberalism feeds on the demands of the new social movements to revitalize the idea of a hyper-individualized entrepreneurial subject and position technological innovation as the center of social well-being. Likewise, we include the activist experience of Transistemas, a LGTBIQ+ social organization that generates proposals for formal labor insertion in the computer industry. Considering these two cases, we attempt to analyze the tension between the techno-progressive neoliberal hegemonic agenda and the resignifications that are produced on it from grassroots political activism.

Palavras-chave : Corporate agenda; technology; inclusion; political activism; entrepreneurship.

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