Resumo

ESTEINOU MADRID, Javier. Mass media and the social memory reproduction. Polis [online]. 2010, vol.6, n.1, pp.71-95. ISSN 2594-0686.

Through the greater technological capabilities and social positioning which collective mass media have historically conquered they have become the main daily institutions of social memory formation. Through its intense sense and subjectivity creation labor they have substituted the long and deep historical memory with the quick media memory, particularly in the urban setting. Thus, they transform the collective social memory and produce a day by day communitarian oblivion that contributes to the pre-existing power structures reproduction.

Palavras-chave : collective memory; mediation; social oblivion; mass media; public space.

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