SciELO - Scientific Electronic Library Online

 
vol.18 número1El sector automotriz mexicano y la región de América del Norte. Resultados y perspectivas de la política de mayor integración negociada en el T-MECMéxico: las remesas, el crimen organizado y la crisis de sobredosis de drogas en Estados Unidos en las zonas fronterizas (2015-2021) índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Norteamérica

versão On-line ISSN 2448-7228versão impressa ISSN 1870-3550

Resumo

CHIHU AMPARAN, Aquiles  e  GONZALEZ LIRA, Alicia. Frameworks for the Discourse in the 2020 U.S. Presidential Candidates’ Spots. Norteamérica [online]. 2023, vol.18, n.1, pp.169-190.  Epub 12-Jan-2024. ISSN 2448-7228.  https://doi.org/10.22201/cisan.24487228e.2023.1.561.

Most experts have focused on televised political spots using a quantitative analysis. This has left a vacuum in the understanding of the qualitative dimension of the image and the identity of the political actors. This article aims to contribute to constructing that missing theoretical-methodological model and looking more closely at the general political image as well as the political spot specifically. Television, the new electronic media, and social networks must be analyzed using categories different from those used to study the print media. To do this, the authors propose a typology of audiovisual framing; their codification instrument is a table in which in each spot the candidate is the unit of analysis, and the audiovisual framing is described on three levels: visual, verbal, and sound.

Palavras-chave : presidential campaigns; visual framework; sound framework; verbal framework; identity.

        · resumo em Espanhol     · texto em Espanhol