Resumo

TEXIS FLORES, Michelle  e  RAMIREZ URQUIDY, Martín Arturo. Evaluación del aprendizaje de las microempresas de Baja California. Región y sociedad [online]. 2015, vol.27, n.64, pp.260-283. ISSN 2448-4849.

This article evaluates the performance of 1 183 micro-enterprises receiving business development services in the state of Baja California, using a learning model that incorporates accumulated sales as a proxy for experience to calculate learning elasticity coefficients. It is assumed that through practical assistance, training and support, the use of resources in microenterprises is improved. Consequently, the model is an evaluation tool that helps determine whether microenterprises develop learning processes during the period in which they receive support. Results show that microenterprises that had some improvement require new incentives to increase their learning rate. Likewise, microenterprises that are not learning represent areas of opportunity for the design and implementation of business development services.

Palavras-chave : entrepreneurial learning; microenterprises; assistance; training; support; business performance.

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