Resumo

ORTIZ GOMEZ, María Guadalupe. Self-help industry and neoliberal governmentality: the reconfiguration of the citizen role. Tla-melaua [online]. 2017, vol.10, n.41, pp.26-39. ISSN 2594-0716.

The neoliberal model proposes a reformulation of the roles of the State, the market and society. It argues that the market is the most efficient organ for the distribution of wealth. In this context, a discourse emerges that promotes the idea that citizens are responsible for generating their own development opportunities. These approaches are promoted through public policy, the mass media and cultural industries. It highlights the proliferation of self-help literature, from which functional ideas are promoted. The individual is solely responsible for his success or failure, which detracts from the importance of the different roles played by the structural condotions. The paper analyzes the affinities between self-made literature and neoliberal ideas about the role of citizens.

Palavras-chave : Neoliberalism; Self-Made Industry; Neoliberal Governmentality; Citizen Role.

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