Resumo

PANOZZO ZENERE, Alejandra. Visiting Art Museums. What Attracts Weekend Visitors to Tour the Evita-Ferreyra Palace Museum in Cordoba, Argentina?. Intervención (Méx. DF) [online]. 2019, vol.10, n.20, pp.47-56.  Epub 09-Out-2020. ISSN 2007-249X.  https://doi.org/10.30763/intervencion.2019.20.219.

Giving visitors a voice to recognize the reasons that lead them to approach art museums brings back old discussions within museology connected to the content and the building. It leads to pondering the new purposes of the contemporary museum space. Provided the magnitude of this challenge, the focus is on a particular case within Argentinean museums, aiming to establish guidelines supported by the theoretical-critical approaches applied to museology. The methodology used audience studies, combining quantitative and qualitative research, for the case of the Evita Fine Arts Museum housed in Ferreyra Palace, Córdoba, Argentina, during the year 2018. This museum, from its specificities, allows identifying some indications to outline both general and specific motivations for visiting art museums.

Palavras-chave : visitors; motives; studies of the publics; art museums; Argentina.

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