Resumo

MORALES JIMENEZ, Mónica Violeta; TELLO DIVICINO, Aleida; BAUTISTA NAVA, Samuel  e  CARRILLO CHORA, Ángel. Characterization of the imaginary labour of freshman students of Bachelor's degree of Communication Sciences. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2016, vol.7, n.13, pp.69-92. ISSN 2007-7467.

This research categorizes the imaginary labour of Freshman students of the Bachelor's degree in Communication Sciences, as well as the causes for that are unaware of the Workplace Environment and the reasons to choose their career.

It conducted a descriptive research design Non-probability sampling that in the questionnaire used features qualitative for a greater understanding of the construction of the imaginary labour and its relation to the appropriation of the media. The data thrown from quantitative and qualitative order were analyzed using those programs computer SPSS and Atlas.ti. The results obtained describe that in the imaginary labour of those who participated in the study, the media is located as dominating activity, his desire to work in television and radio, and other functions evoked by their media consumption and not so much by the vocational guidance received from academia.

Palavras-chave : imaginary labour; communication; labour market; career choice; media.