Resumo

AGUILAR CRUZ, Pedro Daniel. The influence of cultural values on the entrepreneurial intention in higher education students. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2022, vol.13, n.25, e044.  Epub 12-Jun-2023. ISSN 2007-7467.  https://doi.org/10.23913/ride.v13i25.1319.

The paper aims to determine the impact that cultural values have on the entrepreneurial intention of undergraduate students in Mexico. Cultural diversity shows substantial differences between countries in entrepreneurial activity; therefore, it has become essential to understand the factors that determine the levels of entrepreneurship in countries and regions. A quantitative approach was adopted, and 1410 undergraduate students from three different universities were surveyed using simple random probability sampling. The data were analyzed using factor analysis by reducing dimensions, and linear regressions and correlations were applied.

The results obtained show a positive impact between Cultural Values and Entrepreneurial Intention of undergraduate students. On the other hand, it demonstrates that Cultural Values of Integration and Domain positively impact the Entrepreneurial Intention, in the same way, as a weak relationship. An important discovery exits a negative impact between Egalitarianism and Entrepreneurial Intention. The correlation results show that the cultural value of Embeddedness is mainly associated with entrepreneurship. In contrast, the cultural value of Affective & Intellectual Autonomy is less associated with entrepreneurial intention. In the same way, with the same behavior, it is verified that the Mastery shows a more significant association with the Entrepreneurial Intention than the cultural value of Harmony. This paper provides new insight into the impact of cultural values on entrepreneurial intentions in undergraduate students. Explains the role of culture plays in the behavior of starting a business. The study generates significant determinations that help reduce the gap in the literature in Mexico regarding the cognitive aspects of the entrepreneur and how culture can be influenced; It also opens future research that will deepen the knowledge of entrepreneurship.

Palavras-chave : Entrepreneur; Student Behavior; Culture; Higher Education; Social Values.