Resumo

BECERRA BIZARRON, Manuel Ernesto  e  CASTELLON PALACIOS, Mercedes Rosario. Analysis of entrepreneurial personality traits in farmers from the municipality of Bahía de Banderas Nayarit. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2023, vol.14, n.27, e524.  Epub 27-Out-2023. ISSN 2007-7467.  https://doi.org/10.23913/ride.v14i27.1582.

In Mexico, agribusiness faces problems of low productivity, and they also do not have tools for budgeting and production costs. In this sense, farmers lack an entrepreneurial vision and do not have entrepreneurial attitudes or personality, which makes it difficult to develop a business model. The objective of the research was to evaluate the traits of the entrepreneurial personality in farmers, through a study with a qualitative, cross-sectional approach, of a descriptive type. As a result, it was obtained that the entrepreneurial personality traits with the highest scores are Self-efficiency, Autonomy, Locus of control, optimism, the differences found are in the traits of Innovation and Motivation to achieve. Similarly, the traits with the lowest scores, that is, those that do not appear, are: innovation, this trait consists of the entrepreneur creating original ideas, supporting new ideas, being willing to learn new ways of working and incorporating new ideas. in their tasks; stress tolerance, this trait is that the entrepreneur has control of his emotions, and is able to concentrate in stressful situations, as well as work under pressure.

Palavras-chave : Enterprising personality; farmer; primary sector.