Resumo

ORTIZ CORDERO, Gabriela  e  GOMEZ MOHEDANO, Gisela Yamin. Analysis of the elements of the canvas model and their relationship in increasing sales in SMES in mineral de la reforma, Hidalgo. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2023, vol.14, n.27, e549.  Epub 19-Mar-2024. ISSN 2007-7467.  https://doi.org/10.23913/ride.v14i27.1656.

The research aims to examine the relationship between the elements of a business model and the increase in the level of sales obtained by the mypes of Mineral de Reforma, Hidalgo. The work uses a quantitative, cross-sectional approach, with a correlational scope, based on a survey addressed to 350 company directors, which is made up of 114 items to carry out a systemic analysis through the following variables: human resources, market analysis, suppliers, management, finance, sales management, innovation, marketing, production and operation, company satisfaction, competitive advantage, sales scope, ISO 26000 and environmental assessment. The results show the elements of the business model that improve sales from a statistical analysis, which determines the strategies that help to have a competitive advantage in the mypes of Mineral de Reforma. The study is limited to the Mineral de Reforma region only. However, the established proposal is easy to reproduce in other regional municipalities due to the simplification of the methodology to relate sales potential to the elements of a business model.

Palavras-chave : Administration; mypes; business; competitive advantage.