Resumo

GUTIERREZ, Silvia  e  CUEVAS, Yazmín. Representaciones sociales de Enrique Peña Nieto, candidato a la presidencia de México 2012-2018, en la prensa escrita. Cultura representaciones soc [online]. 2012, vol.7, n.13, pp.63-95. ISSN 2007-8110.

The purpose of this article is to identify the social representations of Enrique Peña Nieto, presidential candidate of the Institutional Revolutionary Party (PRI), that were projected in the written press in three Mexican newspaper of national circulation: El Universal, La Jornada and Reforma which have different and confronted editorial lines. Through the analysis of the news headlines and stories on certain events in the course of the pre-campaigns and campaigns of the presidential election of 2012, the different representations of the PRI candidate that the selected newspapers circulated are identified. The analysis shows that each newspaper built a different representation of the politician according to its editorial line.

Palavras-chave : social representations; media; Enrique Peña Nieto; electoral campaigns.