Objective:

This research analyzes Greenpeace Mexico's discourse on the concepts of food security, food sovereignty and the right to food.

Methodology:

This article employs a qualitative methodology with the assistance of Atlas.ti, software is based on the theory of framing (diagnostic and prognostic functions). A total 151 pieces of Greenpeace Mexico’s website from 2007-2017 are analyzed.

Results:

The frames found are described and the most important key words and expressions are exposed.

Limitations:

This research is limited to the analysis of Greenpeace Mexico’s discourse. The study of other Greenpeace units’ discourse would allow assessing whether the NGO maintains a homogenous discourse at a global level or whether there are significant differences according to local circumstances.

Conclusions:

In summary, Greenpeace Mexico’s discourse around the concepts of "food security", "food sovereignty" and the "right to food" is clearly anti-neoliberal but does not reflect the academic debate regarding these concepts. The complaints (diagnostic frame function) and proposals (prognostic frame function) in Greenpeace Mexico’s discourse are identified, recreating the narrative of five specific frames. The most repeated oppositional terms and expressions are also, identified.