Objective:

Analyze the value network of an avocado packing plant in Zitácuaro, to propose a supplier development scheme that contributes to improving its competitiveness.

Methodology:

The value network was used as an analysis tool around the packing company and a multiple linear regression model was used.

Results:

The results indicate that there are three strata of producers (suppliers) in the region depending on the technological level. Although all the strata record profits, there are differences with respect to volume and prices. The producers registered an INAI greater than 50% in the health and harvest categories; however, there are lags in terms of organization and administration. The multiple linear regression model with a value of R2 = 0.87 determined that the explanatory variables of profitability are harvested area, yield and the organizational innovation index.

Limitations:

It is an applicable study for a particular company, established in a specific region.

Conclusion:

The agri-business supplier development strategy should consider the establishment of alliances (integration, organization and innovation) with suppliers, to ensure the supply of raw materials in a timely manner and the quality demanded by current markets. As well as strengthening the relationship with complementary agents, while continuously analyzing competitors and trends in the avocado market.