Resumo

HERNANDEZ-VELASQUEZ, Mario et al. Business models in small and medium-sized cheese enterprises in Aguascalientes, Mexico. Abanico vet [online]. 2022, vol.12, 302.  Epub 31-Out-2022. ISSN 2448-6132.  https://doi.org/10.21929/abavet2022.14.

The aim of this article is to analyze the particularities of the business models of the cheese agroindustry in Aguascalientes, in order to identify possible areas for improvement that will promote the growth of the cheese sector in Aguascalientes. A semi-structured survey was applied to 30 producers, descriptive statistics were used to identify the differences between them and, through a cluster analysis, the groups were integrated according to their business model; a canonical discriminant analysis was carried out for their classification, and the Business Model Structuring Index (IDEMN) was quantified. Based on the above, three business models were identified. I) the traditional, oriented exclusively to produce genuine cheese, process a low volume of milk per day and have low income; ii) the entrepreneurial, specializes in the genuine cheese market segment and is characterized by performing a greater number of key activities; iii) the multilateral, because it serves two segments, each with a different value proposition. It is concluded that companies with a more robust business model, which show better positioning and growth, have higher levels of IDEMN, with key activities and partnerships being the elements that most strengthen their presence in the market.

Palavras-chave : Cheese agribusiness; business models; cluster analysis; cheese.