Resumo

RIOS MANRIQUEZ, Martha; FERRER GUERRA, Julián  e  SANCHEZ FERNANDEZ, María Dolores. Technical factors, human capital and e-commerce in the MSMEs of León, Guanajuato. Trascender contab. gest. [online]. 2022, vol.7, n.21, pp.22-45.  Epub 09-Set-2023. ISSN 2448-6388.  https://doi.org/10.36791/tcg.v7i21sept-dic.180.

The e-commerce is a necessary tool, that supports the survival of micro, small and medium-sized enterprises (MSMEs), but there are technological factors that influence its adoption. Therefore, the objective of this research is to determine if the degree of use of e- commerce in the MSMEs of León, Guanajuato, Mexico (GUECMSMEs), is influenced by e-readiness of a company, e-readiness of the human capital, ICT accessibility, Connectivity and Company’s size. This study was directed to 80 entrepreneurs, with a quantitative approach, descriptive, correlational and multiple regression analysis, using the Ordinary Least Squares method. The results indicate that the factors that most influence the GUECMSMEs are the technological preparation of the companies, ICT accessibility and the company’s size. Establishing that just over half of companies provide computers to their human capital with internet access. Considering that the MSMEs that do not use e-commerce may face imminent fragility when any crisis arises, with repercussions on their profits, lack of payments to their commercial partners and closure of their companies, with economic consequences for the country. This suggest the importance for the governments to carry out technology preparation programs for the MSMEs.

Palavras-chave : e-commerce; e-readiness; ICT accessibility; connectivity; MSMEs.