Resumo

GARCIA-OCHOA MAYOR, Mónica; BAJO DAVO, Nuria  e  ROUX MARTINEZ, Félix. Ventajas competitivas de las empresas de telefonía móvil en América Latina. Análisis desde la perspectiva de los grupos estratégicos. El trimestre econ [online]. 2015, vol.82, n.325, pp.89-116. ISSN 2448-718X.

The purpose of this work is to study the structure of the mobile phone industry in Latin American countries, identifying the existence of strategic groups and analyzing business performance differences between them. The final aim is to find the competitive advantages of the groups identified and the strategies that have led them to achieve them. The empirical research was carried out using data from a sample of the 22 largest Latin American firms of the industry in terms of market capitalization in 2013. The results reveal the existence of five strategic groups and significant performance differences between them. The determinant variables of the competitive advantages of the best performing groups are the market share, the number of subscribers, and the customer loyalty.

Palavras-chave : grupos estratégicos; sector de telefonía móvil; América Latina; desempeño; análisis clúster; ventajas competitivas.

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