Resumo

ANAYA WITTMAN, Sofía. Graphic design, transmediality and identity: Frida Kahlo in popular consumer objects. Zincografía [online]. 2022, vol.6, n.11, pp.169-183.  Epub 23-Maio-2022. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v6i11.129.

This work presents some reflections on the effects of the mass production of popular consumer objects related to Frida Kahlo as an icon. We see Graphic Design as a tool capable of providing status, prestige or identity, which in this case transcends Mexican identity and extends to the global sphere. The process is analyzed from the concepts transtextuality, transculturality and transmediality, which allow to identify the insertion of the icon in all current communication media, as well as its adaptation to different cultures. The importance of graphic design as a promoter of identity is highlighted, for which the theory of the imaginary and the canonical discourses that grant a sense of belonging are used. The topic is extensive, so only a few considerations are presented in this regard.

Palavras-chave : Frida Kahlo; identity; imaginary; transculturality; transmediality.