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Mercados y negocios
versão On-line ISSN 2594-0163versão impressa ISSN 1665-7039
Resumo
VALENZO-JIMENEZ, Marco Alberto e GONZALEZ-SAMANIEGO, Arcadio. Adaptation Capability and Competitiveness for micro-grocery store, Cuitzeo, Mexico. Merc. negocios [online]. 2021, vol.22, n.43, pp.49-76. Epub 01-Ago-2022. ISSN 2594-0163. https://doi.org/10.32870/myn.v0i43.7629.
The aim of the research is to determine if the adaptation capability is a factor of competitiveness in micro micro-grocery store, Cuitzeo, Mexico. The metyod used consisted of applying a survey to a sample of 350 mexican companies. The results indicate that adaptation capability is a factor of competitiveness in a regular range. It is concluded that the companies studied must increase the use of new technologies and the planning of the company to improve their competitiveness.
Palavras-chave : Dynamic Capabilities; Adaptation Capability; Competitiveness; Micro enterprises; L25; L81; M21.