Resumo

VALENZO-JIMENEZ, Marco Alberto  e  GONZALEZ-SAMANIEGO, Arcadio. Adaptation Capability and Competitiveness for micro-grocery store, Cuitzeo, Mexico. Merc. negocios [online]. 2021, vol.22, n.43, pp.49-76.  Epub 01-Ago-2022. ISSN 2594-0163.  https://doi.org/10.32870/myn.v0i43.7629.

The aim of the research is to determine if the adaptation capability is a factor of competitiveness in micro micro-grocery store, Cuitzeo, Mexico. The metyod used consisted of applying a survey to a sample of 350 mexican companies. The results indicate that adaptation capability is a factor of competitiveness in a regular range. It is concluded that the companies studied must increase the use of new technologies and the planning of the company to improve their competitiveness.

Palavras-chave : Dynamic Capabilities; Adaptation Capability; Competitiveness; Micro enterprises; L25; L81; M21.