Resumo

GOIS FALANDES, Carolina  e  PORTO RENO, Denis. Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube. Rev. panam. comun. [online]. 2022, vol.4, n.1, pp.84-97.  Epub 27-Jun-2022. ISSN 2683-2208.  https://doi.org/10.21555/rpc.v4i1.2554.

The Covid-19 pandemic has brought about significant transformations in the processes of production, sharing and consumption of media content, driven by the desire of contemporary interconnected society to communicate, inform and entertain in the midst of a turbulent sanitary and humanitarian moment. In this scenario, YouTube has become the preferred vehicle for the dissemination and consumption of videos. Among the aesthetics available on this platform, the present exploratory study focuses its reflections on pandemic productions that relied on 360-degree technology, an emerging image modality. Guided by a methodological path formed by bibliographic review and netnography, the investigation included a survey of 400 spherical videos, which were analyzed through cartographic, technical and thematic particularities. To this end, expressions in Portuguese and Spanish related to the 360-degree videos and Covid-19 were entered into the YouTube search system. The results provided an overview of how the pandemic phenomenon influenced the creative sector of 360-degree narratives, pointing out, for example, Brazil as the country with the highest number of published works, the virtual tour as the most explored format and the protagonism of companies and professionals specialized in content creation, while press vehicles appeared timidly.

Palavras-chave : 360 degree videos; YouTube; Covid-19; pandemic; etnography.