Resumo

GIRALDO HERNANDEZ, Gina. Articulation of ethics and strategy to integrate stakeholder expectations through higher purpose. The Anáhuac j. [online]. 2020, vol.20, n.2, pp.80-111.  Epub 06-Dez-2021. ISSN 2683-2690.  https://doi.org/10.36105/theanahuacjour.2020v20n2.03.

This article is intended to contribute to the debate on the implications of the decisions and actions of companies in society, to find an alternative that allows them to include in their strategies not only the aspirations of the shareholders, but also the expectations of other stakeholders. To achieve this, we rely on the authors that have contributed to consolidating the strategy as a field of study and on professors from the School of Valencia. This text recognizes human interdependence and the importance of different social actors, including companies, participating according to their roles in society to achieve the results they expect and, at the same time, generating a positive impact on their environment. As a conclusion, it is proposed that, in order to incorporate the expectations of all stakeholders, companies articulate not only their business model with the higher purpose and objectives, but also ethics with strategy.

Palavras-chave : ethics; strategy; stakeholders; purpose; objective; M14; L1; L2.