Resumo

BADA CARVAJAL, Lila Margarita  e  RIVAS TOVAR, Luis Arturo. Competitiveness of the Poplar Orange producers Veracruz. Investig. adm. [online]. 2003, vol.32, n.92, 00002.  Epub 13-Maio-2024. ISSN 2448-7678.

This investigation is oriented to evaluate the competitiveness of orange producers of Alamo Veracruz, (Mexico) thought the value chain model of (Porter 1982). Also, a revision of the situation in the Global and Mexican market is made. 5 methods of industry analysis are applied and a empirical research is made to 29 producers of orange of Veracruz Poplar are (Mexico); nine independent variables are evaluated: infrastructure, administration of human resources, supplying, technological development, logistic commits, operations, logistic, marketing research and service external post sale. As result of this a high correlation is founded between these variables and the competitiveness of orange producers. Finally is concluded that these producers are not competitive.

Palavras-chave : Competitividad; Mercado global; Cadena de valor.

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