Resumo

PEREA QUEZADA, Joaquin  e  RIVAS TOVAR, Luis Arturo. Estrategias competitivas para los productores cafetaleros de la región de Córdoba, Veracruz, frente al mercado mundial. Investig. adm. [online]. 2006, vol.35, n.97, pp.70-94.  Epub 06-Maio-2024. ISSN 2448-7678.

The present work describes the form in which the coffee producers of the Region of Cordoba produce and they market the grain conditioned to the prices of the world market and as the external politics affect their routine activities that are translated in the carelessness of their farming for the lack of liquidity and of financial supports.

Palavras-chave : Coffe Agriculture; Innovation; Diferencial Strategies; Markets control.

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