Resumo

CAMACHO, Flavio  e  RESENOS DIAZ, Edmundo. Competitiveness and innovation. Investig. adm. [online]. 2006, vol.35, n.98, pp.58-73.  Epub 13-Maio-2024. ISSN 2448-7678.

This paper aims in two objectives, first is to analyze the type of resources of an enterprise and how they are used in innovation, define it as the process of creation or improvement of products or processes with a lucrative end in such two phases are identified: creative one and executive one; and two ways of classifying innovation: first based on level of technological change and second based on product life cycle. Second objective is to analyze how the innovation has an effect over the increase of competitiveness; understood as the capacity of adding abilities, knowledge, effort, motivation and resources, all under the action of management reach a level of synergy that enterprise is placed in predetermined market position, defined in one of the four levels of competitiveness: surviving, growth, development or success.

Palavras-chave : Competitiveness; Innovation; Resources.

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